(Message title: "Repeal Prop 8 in 2010? Or not?" Date: 10. August 2009 10:52. Abbreviated for your sanity; emphasis added, links removed.)A follow-up message, sent a day later, quoted the same text with some stats about how much they'd raised, reasserted the urgent need to act (read: give them money) immediately, and was titled "60 hours left to decide Prop 8's fate".
It's time to make a very big decision. And the power to make it is in your hands.
Right now, several organizations within the marriage equality movement are debating whether to place an initiative on the ballot to repeal Prop 8 in either 2010 or 2012.
The Courage Campaign community already spoke out in favor of 2010, quite strongly. In May, 83% of our members told us to work with our partners to place a marriage equality initiative on the ballot in 2010 -- and to help build the movement to support it.
But the only way a 2010 campaign can be launched is if the marriage equality movement raises $200,000. That's right. $200,000. That's how much money it will take to determine -- through research, polling and focus groups -- the initiative language and messages that will move voters to support marriage equality.
We are ready to do our part but we can't do it alone. That's why we are asking the Courage Campaign community to raise $100,000 by August 13. And we are challenging our partners in the marriage equality movement to raise the remaining $100,000 as soon as possible.
Are you ready to commit? Time is running out to launch a 2010 initiative. To put marriage equality on the ballot next year, will you help us meet this $100,000 community goal by making a contribution right now? DEADLINE: August 13.
But if the marriage equality movement is not able to raise the $200,000 necessary -- $100,000 from the Courage Campaign and $100,000 from our partners -- to pay for the research to launch an initiative campaign, then we will have to accept that our movement is not ready to repeal Prop 8 in 2010.
And we will have to wait until 2012 to bring marriage equality to the ballot again. It's as simple as that.
It's up to you. Will you help the Courage Campaign community raise $100,000 before August 13? [...]
Here we've got a beautiful combination: we need lots of money now (the deadline is completely arbitrary) or it's your fault that we're stuck waiting around for two more years! Don't think about it; act now or you're against us! (Their emails actually have more bolding than my emphasis gives.) Basically, they're guilt-tripping people to raise an arbitrary amount of money -- they say it's the necessary amount for their research, but don't explain why -- by a completely arbitrary date. And I'm sitting here wondering how on Earth they expect to keep the community united behind them when they're fear-mongering and guilt-tripping their way into cash they'll use for goodness knows what.
The movement is splintering, and I think it's pretty clear why. We need new leadership, and it can't be these organizations, or the dubiously-aligned lawyers who supposedly think the US Supreme Court is going to help bring equality to California (long-term? Sure. This court? No.) It's got to be one of us, or a group of us, but acting as individuals, not as a faceless organization.